Rank Higher On Local Searches
Are you running a business that provides goods and services to the local population? According to the search engine watch, 80% of paying customers end up with their purchasing decision by visiting a store. Getting your business listed in the top 3 map results will help you to achieve tremendous results for your business.
You can increase the physical traffic of your business by leveraging Google My Business services that can help you to bring more visitors to your shop or business address. We make Google My Business work for you by converting more searchers into paying customers.
Where is your Google My Business listing lagging?
- Fake reviews
- Not verifying your business listing
- Low engagement
- Less content
- Missing business address and contact details
- Missing from the top 3 map results
- Not responding to reviews
List Business On Google Map
Your listing in Google My Business shows the searchers how and where they can visit your business. A listing for a local business is more likely to appear when searching for a nearby local business on Google Maps. Your Google My Business profile account gives you full power to control and update the business details, contact information, and other relevant information.
The main benefit of ranking higher on Google maps is that Google displays the top three Google maps listing on the top of the SERPs. Displaying your business at the top of Google Maps listing can help you increase your business's visibility.
Factors determining the local ranking of a business:
How we can help you to rank higher on Google Maps listing:
- Completing Google My Business profile.
- Optimizing your web presence to increase local organic search.
- Updating local listings.
- Creating local backlinks.
Add Business Information
For claiming and verifying your business, it's important to provide the business's physical address, where customers can visit to check your products or services. Therefore, the first thing in the Google My Business is to provide the essential information that describes your business:
- Working hours
- Timings and contact details
- Website address
- Customer's photos
Providing this essential information will help the visitors understand more about your business, along with how they can reach out to you. These details will help you in boosting the local SEO of your site.
Get the most results out of your Google My Business listing with the help of GMB experts.
Google My Business (GMB) products help companies to display product or service details. By adding products or services, you can provide additional information to potential customers that can help them to select your products or services from your competitors.
Google Business Profile services have very limited visibility and don't appear as a list of services on the desktop. However, on mobile devices, these services are displayed under the "Services" tab in Google search, which increases the chances of acquiring more local traffic for your business.
How we will add products to your GMB profile:
- Selecting the products that you want to feature.
- Creating high-quality images.
- Creating engaging and powerful content.
- Measuring via GA.
Google My Business products allow you to provide the details and photos of your products and services. Creating this free profile is a great way to improve the visibility of your products/services across the globe.
Display Your Business
Google My Business is one of the most powerful and high-performing SEO tools. This tool helps businesses to rank higher on local searches and attract more local audiences.
Google My Business has upgraded the new performance report from the insights report, which means it has added a section for people who checked your business profile. This section shows how people find the local listing through Search Engine Result Pages (SERP) or Google Maps.
Additionally, you can provide complete details about your business to tell the visitors about who you are. Including important information related to the business, such as product details, service areas, store address, and business description, can help you to present a brief overview of your business in front of the site visitors.
When you provide updated and accurate business information, it acts as a trust factor in the mind of visitors, giving a clear signal to them about your company's credibility.
- Your Google My Business profile allows you to control and update the contact details, business hours, and other crucial details as needed. Whether you want to gain more foot traffic or web traffic, Google is the ultimate search engine to which people are referred.
- By displaying your business on your Google My Business profile, you are ensuring that people will find your business when looking for the products or services like yours in a local area.
Reply To Reviews
Google My Business is most often where potential customers interact with your online business. Therefore, providing positive reviews for your business can be a powerful asset to drive traffic to your physical location and your website, which will help you create more revenue and expand your business.
You must make sure to reply to each and every review, whether it is negative or good. By replying to reviews, you display that you value your customer, and eventually, you are getting to know what people are talking about your products.
The best way to encourage more positive reviews from real customers is to run your business operations with the fundamentals of good customer service. Online reviews are the key components for key success. Reviews show how your business is legitimate, and it may be a quick and simple process, but the benefits are ongoing for a lifetime.
Apart from this, you can add a follow-up email or text after days of purchasing a decision so that they can drop an honest review about your business.
When you are responding to reviews, it tells Google that you are engaging well with your customers and helps boost the rank. As a local business owner, you must focus on reverting to reviews and gaining positive customer feedback, which can help you increase foot traffic.
Direct Chat With Customers
In 2017, Google My Business launched the messaging feature, which helps business owners to respond to customers' messages and queries via their GMB account. GMB messages empower businesses to help customers get what they need- no matter when and where. It helps the brand to be founded on multiple channels and devices, which allows interested people to communicate directly with your team.
Sending and receiving direct messages from your customers will help you in the following ways:
- Meet customers at the time of need.
- Ensure high-value services to customers.
- Assuring customer satisfaction.
- Providing 24/7 help assistance.
- Better customer engagement.
- It helps in understanding the customer’s mindset.
Google’s business chat feature is available in two different ways i.e. Google Business Profile and Google's business messages integrated with various third-party API applications. GMB business chat feature is limited, but it provides enough chat functions for local businesses, so that the local businesses can meet potential customer’s needs and demands.
Respond To Customer Queries
The Google My Business (GMB) Q&A feature allows the searchers to ask and answer questions about a business, place, product, or service, which allows the business owners to provide the answers to the questions and build a more positive approach to their business. It is another way businesses interact with customers and understand their mindset.
FAQs in Google My Business profile will help the customers to find answers to their questions easily; well-informed customers are more likely to purchase from you, and it will automatically decrease the workload of your customer care team.
Tips for getting an advantage from Google's Q&A section:
- Attentively listen to customers’ queries
- Respond to queries calmly
- Avoid the blame game, and come up with a solution
- Examine questions
- Answer all questions
- Provide answers clear and concise
- Stay proactive
- Always reply to negative comments as well
Get More Customers
GMB account helps businesses to get featured in the search engine result pages. It is a free cost-effective tool for SMEs. Google My Business account helps to provide useful and necessary information about your business, products, and services to your customers. It makes sure that when someone is searching for similar services online. Therefore, getting your business listed in the GMB will provide the customers with contact details, working hours, holidays, websites, etc.
Apart from this, a listed business appears more credible to potential customers. You can also add pictures in your profile showing your physical space, products or services, etc.
It's 100% worth enhancing your Google My Business listing as it is likely to double the interest in your products, resulting in visitors purchasing your products or services.
How GMB Helps to bring more customers?
- Better rank on SERP
- Build credibility of your site
- Provide customer reviews
- Enhance the visibility of your site
- Improves website visibility and discoverability
- GMB allows you to appear on Google Maps and Google Local Pack Listing