Opening up a business in a new location can be quite challenging, especially if you do not know much about the local area or the local residents. However, thanks to the wonder of internet technology, you can use different local SEO services to promote your business and attract local customers in your area. If you are unfamiliar with the concept of local SEO, here’s the gist; it is basically an approach to search engine optimization that prioritizes search rankings in a specific location. This blog will give you a brief overview of what you need to do to improve your local SEO.
Simple Tips to Improve Your Local SEO
My Business Account on Google: Creating a business profile on Google is perhaps the first and most effective way you can reach out to customers in your area. The best thing about a Google My Business Account is that it is absolutely free, and it allows you to engage with customers and post photos and offers about your business. Google My Business tool is your gateway to promote your local business on Google Search and Maps. Google will also give you valuable insights and suggestions to optimize your customer engagement.
Review Contact Details Online: The whole point of using local SEO services is to connect with potential customers in your local area. If a customer searches for your business online, you need to make sure they have a way to get in touch with you. For this, you need to ensure you post the correct business contact information online. You will need to continually update the contact details of your business, such as the address, phone number, or email address so that clients and customers can get in touch with you whenever required.
Encourage Customer to Write Reviews: It is common knowledge that Google prioritizes businesses that have good reviews from their customers. You should encourage your current customers to give you feedback and post a positive review of your business on Google's other local websites. Marketing surveys show that customers are inclined to believe online reviews in the same way as though a friend was making a personal recommendation. It will also help you respond to the review written by your customers.
Share Local News Stories or Events: One way for you to catch the attention of your local customers is to post content that is connected to a local issue or an event in your locality. For example, if you run a business in Gurgaon, you can post blogs or share news stories about activities or events in the area. If you need help creating local content for SEO, you can look for content writers to generate high-quality local content.
Optimize for Voice Search: Google reports suggest that voice search is on the rise since more customers prefer to speak directly into devices rather than type out search queries.
If you want to take advantage of the rapid growth of voice searches, you need to optimize your strategy to take into account how people ask questions when they speak. You can seek the help of local SEO services so that you can adapt your content and follow a more conversational tone that is compatible with voice searches.
Create a Mobile-Friendly Website: Current internet usage trends show a clear shift from personal computers and laptops to mobile phones and hand-held devices. Studies found that mobile visits to websites are on the rise and a majority of it is related to local searches. You can work with the best marketing agency in your area to learn more about what you can do to optimize your business websites for mobile-friendly use. It is one of the most important ranking factors of SEO. In particular, you will need to focus on user interface design and user experience design.
Prioritize Local Keywords: Keyword research is the foundation of SEO, and that is especially so in the case of local SEO. It is absolutely essential that your content and your use of keywords should be relevant to local customers. For example, if you have a digital marketing company that operates in Gurgaon, you will want your business website to get the top rank when someone searches for a Digital marketing company. You can use the Keyword Planner in Google to filter keyword searches based on location so that you get the best results.
Develop Location-Specific “About Us” Page: A location-specific ‘About Us’ page is absolutely essential if your business is a chain that operates from different places. There a number of key aspects you need to mention in the ‘About Us’ page, including working hours, postal address, phone number, and maybe even some product promotions. It will also help if you included other helpful information such as parking availability or public transport routes. A detailed ‘About Us’ page will make it easy for customers to find your store.
Get High-Quality Backlinks: As is the case with conventional SEO, backlinks are a vital part of localized organic results. Generating more inbound links is a way to let search engines like Google know that you are a legitimate company. The best way to create backlinks is through high-quality content and guest blog posting. You should also make the most of local SEO services and get in touch with social influencers to boost your local SEO. It is quite simple, really, the more backlinks you have, the better and your domain authority.
If you need any help with your local SEO strategy you can always get in touch with a professional digital marketing company in your area to get an expert opinion. Investing in local SEO is a great idea because once your business takes off you will automatically get customers walking through the door.