Have you ever considered why some Google Ads are successful, and some are pure failures? The success and failure of Google ads depend on their campaign strategy. There are hundreds of hacks, strategies, tips, and tricks when it comes to Google Ads. Advology Solution, the best PPC company in Gurgaon, has curated some brilliant strategies for creating a Google Ads campaign.
- Use Google Keyword Planner
The keyword research tool list is incomplete without Google Keyword Planner, which can benefit from search engine optimization and pay-per-click advertising. Likewise, UberSuggest is the popular keyword research tool that can help you give ideas about keywords for your business. Before you create ad groups, you need to use this research tool for finding the top keywords for your business.
- Use Google Analytics for Tracking Google Ads Conversion
Make sure to optimize all your Google Ads campaigns for conversion, although you focus on brand awareness. Ensure that customers are filling out the form, engage with your site, and complete a sale.
You need to set up your Google Analytics Goals, then link your Google Analytics account with Google Ads; after that, easily import the Google Analytics goals as the conversion. Optimize your campaign for those conversions to get a clear idea of your campaign results.
- Use the Strategy of Target CPA or ROAS
Earlier Manual CPC was used as the main bidding strategy for Google Ads, but today strategies like Target Return-On-Ad Spend (ROAS) and Target Cost-Per-Action ( CPA) are there. By using smart and automated bidding strategies, you can get the most out of your PPC budget.
Google Ads can use the campaign data for understanding what keywords and clients will most likely convert. Let Google Ads adjust your bids in real-time for driving more conversion and conversion value.
- Make Use of Remarketing Audiences
The best strategy for Google, Display, and YouTube Ads is remarketing that can help you reach those website visitors who have previously visited your website or any particular page of your site.
Use Google Ads or Google Analytics to create remarketing audiences and then use them for targeting your campaign. The people who have visited your website and have shown interest in any particular product or service yet haven't been converted forms the remarketing audience.
- Use Custom Intent Audience
The in-market audiences that you can create specifically for your brand are custom intent audiences. Enter the keyword that the audience will most likely use while searching for your business. Then, Google will automatically create an audience that you can use to target your video and display campaign.
- Make Use of Audience Targeting
You can target audiences in your search campaign by either limiting search campaigning to specific audiences or bidding or lower on an audience. By targeting keywords for the particular service or product on your website, you can use your site's already visited people to target the audience.
By using audience targeting, you can reach the right people at the right time and use the audience exclusion to get more revenue for your budget.
- Create Multiple Ads
One of the best practices of PPC Advertising is to create multiple ads per ad group. It doesn't matter which PPC Advertising network you are using for running ads; optimize the ads that your campaign is serving by creating three or more ads for each ad group.
Google Ads will automatically optimize the ads that you get in each ad group for getting conversion data. Create new ads in Google Ads every month to keep your campaign optimized.
- Utilize All Ad Extensions
Try using all the ad extensions that can fit your business and create an extension of site links, callouts, app, price, review, location, affiliate, promotion, and message. Make sure to use all the relevant Google Ads extensions to add more information to your advertisement.
- Find Negative Keywords
Campaign data will show the data of the search term that help people to land on your advertisement. Use the search term report to exclude those keywords from the campaign and put them in the negative keyword list. By using the negative keyword, people interested in your services or products will see your Google Ads.
- Separate Campaign for Google Search, Display, and YouTube Video Ads
All ads are display ads, video ads, and Google Search ads, are different, and they perform differently. Never run the same campaign on display or search networks as the targeting of both is different. While creating the campaign, don't forget to create a different campaign for each network for your advertisement to become successful. Test all the different campaign types and measure their result to know which type of campaign will produce the best conversion for you.
Hopefully, the Google Ads strategies guide curated by Advology Solution, the reputable PPC Company, might come in handy to you in creating a successful campaign.