In 2019, Ahrefs revealed its plan to launch its search engine. Well, the search engine is out with the name "Yep". Ahrefs invested $60 million to launch this search engine. It is going to be a privacy-focused search platform, ensuring that the user's privacy will be intact. Besides, it has some incredible advantages for content publishers. What are those advantages? Why is it named Yep? What will be the other highlights of Yep? We will unfold these puzzles one after the other in this post. Let's find out!
Before moving any further, it is important to get a fair understanding of Yep.com. It will be a regular search engine, which is soon going to roll out in all countries in different languages. Once it is all set to come into being, the devising company will make an official announcement for the same.
It is ready to take the bull by the horns as it will pose itself as a competitor of the giant search engine Google. Many others have made unsuccessful attempts to conquer Google; hence, let's consider just another alternative to performing searches on the web.
Why Yep? Reason Behind The Nomenclature
According to Ahrefs, the name doesn't carry any specific meaning. The idea struck when the team was watching Avatar cartoons with the kids, and Aang and friends used "yip yip" for their bison. Choosing the name of a search engine can be one of the most demanding tasks, and Yep was no exception.
The team checked and rejected hundreds of the names from the last two years before finalizing it. The team came into agreement with the name "Fairsearch.com" and later transited to "Fair.com". However, the idea of finalizing Yep as the name of the search engine is that it is short, simple, and easy to remember.
What Can Make It A True Google Alternative?
Now that we have some crucial and interesting information about Yep let's discuss the core features that can make it stand as Google's alternative. Speaking of, the key highlights are its privacy feature and revenue-sharing with the content publishers. The below-given points explain them:
1. Yep Is Privacy Focused
Yep is designed to not collect the personal information of the users. Personal information may include name, gender, age, geolocation, and various others. In addition, it will not save your search history anywhere. However, it will depend upon the aggregated search statistics in order to improve its algorithm, correct spellings, and show suggested searches to the users, said the company.
With reference to its data collection policy, Ahrefs CEO Dmytro Gerasymenko stated - "In other words, we do save certain data on searches, but never in a personally identifiable way."
Yep.com will utilize keywords entered in order to carry out a search. Besides, it will also use the language preference of the web browser. Moreover, it will deduce the origin city or region of the search to locate an approximated geographical area using the IP address.
2. Revenue Sharing With The Content Publishers
The search engine Yep from Ahrefs will work on a 90/10 revenue-sharing model, wherein Yep will share 90% of its advertising revenue with the publishers of the content. Google shows the content in its search results without needing users to click through to the websites, which affects the traffic and revenue of the sites.
Gerasymenko said that the creators who make search results possible deserve to get paid for their work. He also referred to YouTube's profit-sharing model, which is flourishing the entire video industry. According to him, the profit-sharing model will encourage the content authors and ensure that they are treated fairly in the search industry.