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All You Need To Know About Ahrefs Search Engine YEP

In 2019, Ahrefs revealed its plan to launch its search engine. Well, the search engine is out with the name "Yep". Ahrefs invested $60 million to launch this search engine. It is going to be a privacy-focused search platform, ensuring that the user's privacy will be intact. Besides, it has some incredible advantages for content publishers. What are those advantages? Why is it named Yep? What will be the other highlights of Yep? We will unfold these puzzles one after the other in this post. Let's find out!

About Yep

Before moving any further, it is important to get a fair understanding of Yep.com. It will be a regular search engine, which is soon going to roll out in all countries in different languages. Once it is all set to come into being, the devising company will make an official announcement for the same.

It is ready to take the bull by the horns as it will pose itself as a competitor of the giant search engine Google. Many others have made unsuccessful attempts to conquer Google; hence, let's consider just another alternative to performing searches on the web.

Why Yep? Reason Behind The Nomenclature

According to Ahrefs, the name doesn't carry any specific meaning. The idea struck when the team was watching Avatar cartoons with the kids, and Aang and friends used "yip yip" for their bison. Choosing the name of a search engine can be one of the most demanding tasks, and Yep was no exception.

The team checked and rejected hundreds of the names from the last two years before finalizing it. The team came into agreement with the name "Fairsearch.com" and later transited to "Fair.com". However, the idea of finalizing Yep as the name of the search engine is that it is short, simple, and easy to remember.

What Can Make It A True Google Alternative?

Now that we have some crucial and interesting information about Yep let's discuss the core features that can make it stand as Google's alternative. Speaking of, the key highlights are its privacy feature and revenue-sharing with the content publishers. The below-given points explain them:

1. Yep Is Privacy Focused

Yep is designed to not collect the personal information of the users. Personal information may include name, gender, age, geolocation, and various others. In addition, it will not save your search history anywhere. However, it will depend upon the aggregated search statistics in order to improve its algorithm, correct spellings, and show suggested searches to the users, said the company.

With reference to its data collection policy, Ahrefs CEO Dmytro Gerasymenko stated - "In other words, we do save certain data on searches, but never in a personally identifiable way."

Yep.com will utilize keywords entered in order to carry out a search. Besides, it will also use the language preference of the web browser. Moreover, it will deduce the origin city or region of the search to locate an approximated geographical area using the IP address.

2. Revenue Sharing With The Content Publishers

The search engine Yep from Ahrefs will work on a 90/10 revenue-sharing model, wherein Yep will share 90% of its advertising revenue with the publishers of the content. Google shows the content in its search results without needing users to click through to the websites, which affects the traffic and revenue of the sites.

Gerasymenko said that the creators who make search results possible deserve to get paid for their work. He also referred to YouTube's profit-sharing model, which is flourishing the entire video industry. According to him, the profit-sharing model will encourage the content authors and ensure that they are treated fairly in the search industry.

Revenue Sharing's Plan Of Action

Now that you know about the revenue-sharing model of Yep, it is important to understand how it will work for content publishers. 90/10 splitting of the profits means YEP would keep $10 from every $100, whereas $90 would go to the distribution fund for creators. However, YEP is trying to further specify this revenue-sharing plan for more clarity.

The creators need to sign up with an account (Gmail, Twitter) in order to get their identity verified. Once signed up, they will be required to add a tag to their web pages, which will allow YEP to track their pages and distribute money according to their effectiveness.

Furthermore, according to YEP, the creator can be a brand, website, person, or publisher. Besides, they are also planning to show full transparency by making the audited revenue report public. If things go well as the YEP has planned, it will unleash a new channel for the content publisher's earnings. However, the search engine is yet to launch and people are keeping an eye on it.

What Will Be The YEP's Work Approach?

Data privacy and revenue sharing will be the main USPs of the Ahrefs search engine. Besides, YEP is also focusing on search quality to ensure that the needs of the content searchers are fulfilled. To bring out the best search results, YEP will collect the data by utilizing the Ahrefs Bot, which might be renamed as YepBot in the future.

The bot will crawl more than 8 billion web pages every 24 hours, which is the second most crawling after Google. Moreover, the search index will be updated every 15-30 minutes. Besides, the quality of the search results will be defined on the basis of relevancy and helpfulness toward a user's search intent.

In the beginning, the goal of this under-development search engine was to gain the attention of giant companies, such as Microsoft that can fund the idea to take it to the next level. However, later they decided to do it on their own, as the bigger companies were not in favour of revenue sharing.

Hope you find this post informative. Stay tuned with Advology Solution for more interesting updates.