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Beginner’s Guide For Keyword Research In SEO

Effective keyword research is one of the most critical SEO tasks. However, if you are a beginner and don’t know how to find the best keywords, then you have landed at the right place. This handy post will guide your way through the keyword research process and all you need about effective keyword research affordable seo company India.

Keyword research is not a simple task, but it has multitudinous aspects you need to take into your consideration when getting the job done. Right targeting, prioritizing, and analyzing content for the niche business is also crucial if you want to use them right. Don’t just get into these terms for now. We will discuss everything step-by-step to make the keyword research process comprehensive for you. Let’s start! 

What is a Keyword? 

A keyword or a focus keyword is a word or group of words that describe the best to a content. Or, it is a search term you want to rank on different search engine result pages. So, the intent of the keyword is that, when the users look for a keyword on the Internet, they find your products or services with it. 

For instance, you sell gemstones, the gemstones are natural and certified, and you sell them online. Now you want your gemstone business to align with the user’s search for natural gemstones online. In such a case, you should look for the best keyword you want to optimize your content for. When looking for a keyword, you should keep a few important points in your mind: 

• The search term you want to be found for on the SERP. 

• User’s intent behind the search and the terms they are using in it. 

• What does the search query look like?

Finding answers to these questions will make keyword research easier for you. Besides, online tools and analytics can also facilitate your quest, but later. Let’s stick to the basics first. 

Why Is It Crucial to Research Keywords? 

Keyword research helps businesses understand the user’s search intent and be found on the keywords that are most searched by the users. It means you can get valuable insights into the queries your prospective customers are actually searching on search engines, such as Google 

Customers use keywords to find a product/service on the search engines. When your product or service pages are optimized with these keywords, prospective customers can easily find you in the search results. This way, you can get more traffic to your website, increase your sales, boost customer retention, and expand the tentacles of your business. . These insights can help you make well-informed decisions when optimizing your product, service pages for the customers. Besides, keyword research also plays a crucial role in your long-term marketing strategies. 

Related Article: What are the Different Types of SEO

Some main advantages of keyword research are described in the below-given list: 

Gives Insight into the Latest Marketing Trends

By performing effective keyword research, you can get reliable insight into the current marketing trends. Thus, you can create your content on relevant topics and keywords that people are searching for the most. 

Fuels Website Traffic 

When you know which keyword to target, which people are already searching, you will get a greater chance to be found by your prospective customers on search engines. More clicks mean more traffic to your website. 

Helps in Customer Acquisition 

Proper keyword research can take you to the final point of purchase from the early stage of brand awareness. When they find your website on Google repetitively, they consider you as a credible service provider, thereby, helping you in acquiring more customers from the Internet share. 

Let’s You Understand the User’s Search Intent

Keywords have evolved from the exact match algorithms, and the search engines like Google can give results based on the user’s search intent. This way, you can rank on the search engine on the unimportant keywords, searched by the users. By searching for these keywords, you can still be found on the Internet, without facing competition from the businesses targeting the main keywords. 

Keyword Research Basics 

When searching for the best keywords to be used in your content marketing strategy, you need to stick to a few basic points. These points are:

1: Relevance

Relevance is one of the most crucial points when searching the keyword for your business. Also, you need to make sure that the keywords you have targeted, must depict the content. Using relevant keywords is a great way to help your customers look for something on the web. It should not be misleading. The new algorithms of the search engines provide great weightage to the relevant content. Even if some part of the content is relevant to the keyword. Above all, you should make sure that the keyword optimized for content is adds more value to the customers. 

2: Authority

Authority of your web pages or domain authority is an important aspect that gets more weightage from Google. However, to gain authority, you need to enrich your website with valuable content that helps users with their search intent. Besides, social media platforms and backlinks also present your website as an authoritative source. If you are limited to keyword research and placement game, you may not be able to get authority. In such a case, you will need to deliver exception content in order to rank on a search engine result page. 

3: Volume

Think of a situation when you rank for a keyword at number one that no one is searching for. All your marketing efforts will go in vain. Contrarily, finding keywords, which are highly searched by the customers can be a greater website to your traffic. To ensure this, you find the high-volume keywords that customers are searching for more and more. The volume of a keyword (also known as the monthly search volume) is determined by how many times users have searched for that keyword in one month. The analytical tools can ease your search for high-volume keywords. 

Starting with Keyword Research 

Now that you know the importance of keyword research and its applications, but still not sure how to get started. Well! You have reached the section that explains how to start keyword research for your business web and blog pages. Below are a few useful points that will help you in making strong keyword research: 

1: List All the Important/Relevant Topics

Before you start your keyword research, make a list of the relevant or useful topics your customers are highly searching for. Gather some important topics that are crucial to your business. These topics will gather you to get the most effective keywords you may target in your web pages and blogs. The list may include the topics your prospective clients are searching for the most or the topics that can yield maximum conversions. 

How do pick those topics? When you get into the shoes of your customers, you can get to know what drives them the most to know more about a product or service. List the relevant keywords having high monthly search volume. You may now choose the important topics and sub-topics based on these keywords. 

2: Search Related Keywords for The Topics

Once you have the topics and primary keywords, you may now look for all the related keywords that can fall into the relevant search term. You may also include the LSI (Latent Semantic Index) keywords, which are being searched to reach out to a similar product, service or piece of information. It enhances your chances to be found on the SERP on the customer’s search. You may also utilize some top-rated traffic analytical tools to perform effective keyword research of the LSI keywords. 

Note: Latent Semantic Index (LSI) keywords are the search terms related to your primary or targeted keyword. When you enter a keyword in Google’s search box, it shows some suggestions in the drop-down or at the end of the SERP when the result appears. LSI keywords basically depict the intent of the user’s search. 

3: Understand User’s Search Intent When Researching Keywords

It is crucial to understand how the search intent affects the keyword research. As we have already discussed that your entire best seo services in India endeavours depends upon its customer-centricity. If you rank on a keyword that users are not searching for, it's an utter waste of time. Besides, you need to utilize the relevant keywords along with genuine content. 

The keyword research and algorithms have evolved to a great extent. It is more user-centric now. Gone are the days when exact match keyword targeting used to be the mainstream thing. Search engines pick the intent of the user’s search. It is crucial to understand how this thing can affect keyword research. The best way to understand this keyword is that enter the keyword in the search box yourself and check what types of results appear on your screen. 

Analyzing Keywords

After understanding the initial steps for your keyword research, you should evaluate and analyze your keywords and related phrases if they can increase your website’s traffic. There are several keyword suggestion tools that can help you determine the ideal keywords for your SEO strategies best SEO company near me.

Check the keywords you want to rank for. . For instance, Google’s Keyword Planner is one such similar tool, wherein, you may analyze and evaluate your keywords on various parameters, such as monthly searches, competition, and various others. Analyzing keywords let you know what are the best keywords for your content. When Analyzing, you need to keep a few essential things in your mind as listed below: 

• Determine the keyword’s difficulties and the related intent. 

• Identify the monthly search volumes of the keywords. 

• Compare the search volume and competition ratio to be easily found on the Search Engine Result Pages. 

• Find all the related phrases and frequently asked questions. 

• Check your competitor’s websites and strategies that are targeting the same keywords. 

Evaluating your keywords on these factors not only helps you to find the best keywords for your content but also optimize your marketing endeavours. 

Targeting Keywords

After hustling for the best keywords, it is also important to target them properly. Keyword targeting is the practice of integrating your keywords to your product/service pages and content online. Targeting keywords in content tells users what the content is all about. Once you post your piece of content targeting your keywords, Google determines how relevant your content is to the specified keywords, based on which, search engines decide your ranking on their result pages. Besides, you may target long-tail keywords to rank better without facing emulous competition. Below is how you can target your keyword to get the best results:

• Primary or short-tail keywords are usually just 1-2-word keywords that have a high search volume. 

• Body keywords are the 2-3-word phrases that usually have a moderate monthly search volume. 

• Long-tail keywords are containing four or more words that may not exactly match with the user’s search but can give you a ranking based on the user’s search intent. 

Prioritizing Keywords 

When you have a bundle of the keywords listed in your sheet but have limited time and resources to invest in them, you need to prioritize the keywords when targeting them. Prioritizing the keyword is an act of creating a balance between the ranking parameters of a keyword, such as relevance, volume, click-through rate, competition and various others. If a keyword is more valuable, you will have to face more competition for the same. It is important to prioritize the keywords that can optimize your marketing efforts. 

Best Keyword Research Tools 

SEO tools play a crucial role when it comes to the find, evaluating and optimizing keywords. Some of the most useful ones are mentioned in the below-given list: 


Ahrefs is a powerful SEO tool that doesn’t require you to be a pro. It guides the users throughout the process of finding, analyzing and targeting the keywords in order to get better page rankings. 

Google Keyword Planner

Google Keyword Planner enables you to find your ideal customers by letting you find and target the best keywords. Furthermore, you can enhance your marketing outcomes with its intuitive features. 

Keywords Everywhere

Keywords Everywhere give insights into your keyword research and analyze its performance. You can obtain long-tail keywords and their accurate search volume, CPC, competition and other important metrics. 


When you enter your short-tail keyword in the KWFinder’s search box, it displays all the related long-tail keywords along with the accurate search volumes and other important metrics. This intelligible information can be utilized in prioritizing the keywords. 


SEMrush helps businesses boost their online visibility. It gives the best keywords for the content you want to be found for. It has many amazing features that can streamline your marketing workflow. 


Ubersuggest by Neil Patel is one of the most used online SEO tools that not only help you to find the best keywords but also guide you to optimize your content for the best keywords to gain more traffic and conversions. 


Moz is a powerful SEO tool that not only helps you find the best keywords for your content marketing, but also lets you perform site audits, check keyword rankings, and make a comprehensive backlink analysis. 

Summing Up..

Finding the best keyword is the most important aspect of your marketing that determines the direction of your content marketing. This post covers all the important aspects of keyword research, analysis and targeting, you want to know as a beginner. Besides, it also lists some of the best keyword finding tools for finding the most ideal keywords. Stay connected for more handy digital marketing hacks.