Hasn't it happened innumerable times that you were ranking really high on Google's SERP (Search Engine Result Pages), and suddenly an update from Google came crashing on your rankings, and now you are nowhere to be seen on result pages. Something similar happened recently to a lot of people when Google announced its latest update.
In this write-up, we talk about how Google recently updated its title algorithm for multi-language transliterated titles-:
What exactly does the update say?
Google has announced to its consumers that from now on, it has introduced a new “algorithmic improvement” for selecting titles for the search result snippets in Google search for multi-language or transliterated titles. This would also be applicable in the case where the title element is written in a different language or script from its content.
It also mentioned that this algorithmic update is “based on the general principle that a document’s title should be written by the language or script of its primary contents.” hence this move.
Related Article : Google Releases a Broad Core Update 26th May 2022
What is changing? Google said it would try to find the best title link for your content (not sure why Google doesn’t mention the name “title link” in its announcement) for the search result snippet when the title is in a different language or script from its content. Here are a couple of examples that make this concept clear -:
Key Takeaway for Us
Why should we care? What is in it for us? Well, a lot. Google is recommending that your title should be such that it matches both the language and/or the script of the page’s main content. It is not recommended to use different languages or scripts for your title that are not in your page’s content. If you notice changes in your click-through rates or changes to your titles and you use multilingual titles or scripted titles, this could be the reason. Therefore, one needs to be careful while creating content. It needs to be in accordance with the latest regulations from Google; else, your content might not rank.