Google is the most used search engine worldwide, and most of the SEO practitioners make an effort to rank on Google’s Search Engine Result Page to improve sales. However, it is not the only search engine; but there are several other search engines as well, such as Bing, DuckDuckGo, Baidu, and more. Where Google is filled with the search results for almost every industry, targeting an alternative search engine to boost your website’s traffic and sales can be a smart move. If you want to do it right, this post will elaborate on some high-impact SEO strategies for Bing in 2022 that can help you nail your SEO campaigns. Let’s explore!
An Overview On Bing
Bing is one of the most popular search engines after Google. This search engine is owned and operated by Microsoft. It offers a myriad of the features, such as advanced filters and several others, that can help the users to get comprehensive results for their search. Besides, users can get real-time u[dates on the sports, finances, dictionary, calculations, flights status, and more. Furthermore, conversion of units and translation are also its popular features. Bing SEO strategies help websites to improve their organic rankings on Bing search results.
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Powerful Bing SEO Tips To Be On The Top Of The Bing Search Results In 2022
If you want to master the strategies to rank higher on Bing, then the below-given Bing SEO tips can help in getting the job accomplished:
Tip 1: Focus On The On-Page SEO For Bing
On-page optimization is the practice of optimizing the individual web pages of websites so that they can rank higher on different search results. Bing shows better results for the exact match keywords. It means, if your meta title matches word by word with the search, then Bing will rank the page higher. This is not the case with Google. Regardless of the keyword you enter in the search box, and it gives results based on the user’s search intent. Therefore, using “Exact Match” keywords can be beneficial for Bing. Apart from this, some other on-page optimization strategies on Bing are:
1.1: Primary Keyword In Title
Include your primary keyword in the title of the content so that the search crawlers can get the intent of the content. Besides, you need to make sure that the use of the keyword is organically done in the title and does not look forceful. Besides, the content in the body should be relevant to the title.
1.2: Primary Keyword In Meta-Description
The meta description is also one of the most crucial parts of a web page that describes what the page is all about. It shows underneath the title tag of the page on search engine result pages. Also, users can use this description to gain an idea about the page content. Avoid using the primary keywords repeatedly, but use other relevant keywords along with it.
1.3: Target Header Tags (H1 to H6)
Header tags are not as important as title tags and meta-description, yet they have some weightage over the paragraph content. They can be helpful in optimizing a webpage on Bing. To optimize, you can organically insert the LSI keywords (variations of the primary keywords) into the header tags.
1.4: Optimize Page Images
Image optimization is also an important SEO practice, and you should not ignore it. Insert relevant images for different sections of the webpage to make it more comprehensive for the readers. Besides, don’t miss adding the image’s ALT tag by mentioning your primary keyword.
1.5: Keyword Placement Throughout The Content
Keyword placement is an important and powerful practice that should not be ignored when writing webpage content. They improve the efficiency of the content to make a webpage rank. You can use primary and relevant LSI keywords throughout the content in a balanced manner. When placing these keywords, keep in mind the density, frequency, and prominence factors for the keywords.
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2: Write Good Quality Content
Bill Gates quoted in 1996 that “Content is King.” It is absolutely true for all the search engines. Writing good quality and relevant content can help you rank faster on a search engine. Even if a single paragraph of the content is relevant or informative, Google will give it full weightage, so does Bing. Besides, Bing loves fresh content, so adding new content on a regular basis will definitely pay off on Bing. However, the content must be relevant to the user’s search intent and what meta-description depicts on the search engine result page. Moreover, it should be engaging and helpful.
3: Try To Improve User’s Experience
An amazing user experience adds to your SEO endeavors and can make the web pages rank well on Bing’s search engine results. When you work for the users, search engines will ultimately reward you with better rankings. Search engines are for users only. However, SEO people try to impress search engines and forget that their content is ultimately for the readers looking for an answer or solutions.
This post elaborates on some handy tips that can help your webpage rank better on Bing’s search result pages in 2022. Navigating through our blog section can help you find more informative posts. Keep exploring!