facebook Schema Markup For SEO - A Complete Guide [2021]

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How To Enhance Your SEO By Using Schema Markup?

Schema markup assists your website in improving the ranking for every type of content. You would find data markup being used on numerous types of data that includes:

  • TV episodes and ratings
  • Products
  • Local businesses
  • Software applications
  • Articles
  • Restaurants
  • Book reviews
  • Movies
  • Events
  • Frequently asked questions (FAQ)

Step 1. Open Google's Structured Data Markup Helper

Step 2. Choose the Data Type

There are numerous options mentioned in this category. As a sample, 'articles' might be used as the most typical content type. 

Step 3. Copy and Paste the link you wish to Markup

When you've got one HTML only, paste that instead. Next, go to 'Start Tagging.' The page is going to load within the markup tool and give you the desired workspace for the next stage of Markup- which is tagging items. You will see your web page on the left sidebar and the data items on the right sidebar.

Step 4. Choose the elements to Markup

Because this content type is a blog, let's highlight its name for adding the 'Name' markup.  After you're done highlighting, choose 'Name' from the tooltip section. After selecting 'Name, the tool starts adding to the 'Data Items' within the right sidebar.  

Step 5. Keep Putting Markup Items

Try using the data items list as a guide and showcase the other items in your article for adding them to the markup list. Chances are you can't tag each item in the list. Simply adds what you can. 

Step 6. Time for creating HTML

After you're done, go to 'Create HTML'.

Step 7. Putting Schema Markup on your Site

Now, it is time for adding 'Schema Markup' to your site. Further, you will go to CMS (content management system) or source code in case you don't use a CMS and start putting in the highlighted snippets in suitable places. Spot the yellow markers on the scrollbar to look for the schema markup code.  One of the common alternatives is downloading the automated HTML file and copying/pasting it to your CMS or source code. As you select 'Finish', you will be shown a series of 'Next Steps'.

Step 8. Time for testing your Schema

Opt for the 'Structured Data Testing Tool' for figuring out how your page will look with the added Markup. Rather than analyzing a published webpage, we will analyze the code generated for us, which has been downloaded. After the code is pasted, go to 'Preview'. The testing tool will display the appearance of the article in Google search results. Moreover, we can inspect each markup element that has been previously added. 

Simple Hacks for using Schema Markup for Search Engine Optimization

The primary goal of this blog was to help you get the hang of Schema Markup. It's a big oyster. Find out ways to get even better results from Schema.

Here are the most commonly used Schemas:

You can find a list of the most commonly used schema markups on the Schema.org website. Jump to the Organization of Schemas page to view this list. Browse through the variants which are suitable for your business. 

Organization of Schemas:

Use every Schema Needed

As discussed above, there are numerous markup types. Visit The Type Hierarchy to retrieve the complete list. This is a master list that gives nearly all of the available markup variants.

The more, the merrier

If we go by Schema.org's instructions, "the more content you mark up, the better". If you begin to grasp the wide range of items, you will be overwhelmed to find the content available on your web page to Markup.

Bear in mind the disclaimer: "You should markup only the content that is visible to people who visit the web page and not content in hidden div's or other hidden page elements."

Concluding Thoughts on Schema Markups

We are astounded to find out that to date only a few websites and businesses have made the most of this technique even though it is quite simple to implement. Schema Markup is going to be quite a rage in the SEO world for some time now which is going to stay with us for a long time. Do not hesitate in learning and implementing useful microdata for enhancing your search results. Following these techniques will make your website stand out from the crowd by making your brand unique and ahead of the curve.

We hope you found this blog insightful and informative. The main goal of this blog was to help you get the hang of Schema Markup in this vast expanse of the digital world. Now that you've learned to use Schema Markup, it would help you a great deal in gaining momentum on your website while getting the best results on your virtual goals.