Don't you ever wonder how, of the countless people you have witnessed apples falling from trees, only Newton was able to understand what it means? Knowledge is more than 'knowing' facts; it is 'understanding' what those facts mean and implementing them. And that is exactly where Google comes into the picture. Google AdWords and Google Analytics are two of the most powerful digital marketing tools available today. This article will give you a run-through of how you can use these tools to get the most out of your marketing campaigns and optimize your business.
What are the benefits of Google AdWords?
Google AdWords, known today as Google Ads, is an online advertising tool that helps you promote your products or services on a range of websites. You may have noticed when you use Google to casually browse for a particular product, an advertisement for that product will inadvertently crop up on different websites, much to your annoyance perhaps. In the hands of the right digital marketeer, Google Ads can completely revolutionize your advertising strategy and boost your business. For all you novices of Google Ads, here's what the platform can for your business:
Fulfill your marketing goal: Each advertisement has a particular purpose, whether it is introducing a new product or inviting customers to take advantage of a sale. Google Ads has innovative ad formats and features that you can use to customize your ads based on your market goals.
Target Keywords: Using Google Ads helps you reach your target audience using keywords linked to search results on the Google Search Network. You can also manage your ads in such a way that they only appear at specific times of the day or a specific location.
Specific Audience: Apart from the keywords, Goole Ads allows you to select a range of specific demographics so that your ads reach the relevant audience. You can select an audience based on age, preferred websites, areas of interest, and so on.
Pay-per-click: The best thing about Google Ads is that does give you value for money when it comes to advertising, primarily because it uses the pay-per-click (PPC) marketing channel. In a nutshell, PPC means that, as an advertiser, you only pay when someone clicks on your advertisement, and not merely when it is viewed, thus increasing the chances of generating a lead.
Measure performance: Getting your ads up and running is only part of the job. You should always follow through and check the performance of the ad so that you know how effective it is. Google Ads helps you easily track the effectiveness of your ad and make the necessary changes to improve the outreach.
What are the benefits of Google Analytics?
The phrase 'Knowledge is power' is a pretty good way, to sum up, the scope of Google Analytics. As one of the most popular online analytics software in the digital age, Google Analytics gives you an in-depth analysis of how users are engaging with your website or application. The software helps you gain a deeper understanding of what your customers like so that you can give them a more engaging online experience and drive traffic to your website. Here's a quick look at the benefits of using Google Analytics to help you grow your business:
Automatic Data Collection: With Google Analytics, you can just sit back and relax because the software collects and compiles data on its own. You just need to copy a simple tracking code on your website, and voila, Google will take over.
It's free! Call it online generosity or digital goodwill, but the fact of the matter is that Google Analytics is free. You do not need to pay anything to use Google Analytics, simply sign-up, and begin crunching the numbers.
Customized Reports: If you feel that too much information can be overwhelming, why not cut it down to what you need? Google Analytics allows you to customize reports so that you only see the data and metrics that you want. Whether it is behavior analysis or real-time reporting, Google will give you exactly what you need.
Interlink tools: Perhaps Google subscribes to the proverb 'the more, the merrier' when it comes to digital marketing services. Google Analytics allows you to integrate multiple tools, platforms, and solutions with the analytics software so that you get a comprehensive over of your website and content.
Social Media Analysis: The right content or advertisement in the right place can make all the difference. Through Google Analytics, you will know exactly which social media platform to target using the relevant content.
Link Google Ads and Google Analytics to grow your business
The point of Google Ads is to drive people to your website, while the point of Google Analytics is to monitor activity on your website. Could these services be two sides of the same coin? Indeed! If you link your Google Ads account with Google Analytics, and Google allows you to do so, you will be able to shed light on the effectiveness of your Ads by analyzing how much traffic comes to your website because of said ads. Here's a brief look at why you need to use both Google Analytics and Google Ads, to further your business:
Session Duration: Integrating Google Analytics and Google Ads helps you identify which websites or pages have the best sessions durations.
Landing Pages: You will get insights into the bounce rates of all your landing pages so that you can isolate the ones that need improvements.
Keywords: It is often said that the key to digital marketing is in the keywords. Google Analytics and Google Ads helps spot the highest performing keywords.
Industry Benchmarks: Google gives you invaluable data across different business industries so that you can compare your performance to other companies.
Well now to the bottom line. Albert Einstein suggests that any fool can know things; the point is to understand. Within the scope of digital marketing, Google Analytics and Google Ads will help you make sense of all numbers so that you understand exactly what they mean, and once you understand that, it's not too hard to realize what that means for your business.