When it comes to designing the structure of a website or an application, you must focus on building an environment that the users find easy to fluid and to navigate, which reduces the bouncing rate of a website, and allows them to achieve the objectives. Implementing the UI design best practices can help you to attract more prospects, boost conversions and sales, increasing customer retention.
In this blog, we will put up seven UI design best practices that you can follow to go ahead from the crowd by serving a platform that maximizes the user experience of your website.
What Is UI Design?
The user interface (UI) is the point of contact between humans and computers. The user interface's important element is anything that interacts with the user, such as screens, sounds, and responsiveness.
No matter how powerful software you use, it's only useful if your customers get lost during the interface. An effective user interface design is about removing obstacles, blocks, and potential causes of blocks from the user experience.
The more you work on improving the user experience of your website, the more positive leads, sales, and revenues you will be able to generate from your website.
Try combining the UI components on your website to create an environment that helps prospective users easily navigate the website.
Why A Great UI Design Matters?
An effective UI design allows a website user to use the website more efficiently and naturally, which directly increases the probability of customer retention. The more time a viewer spends on your website, the more likely they will complete the CTA action.
The ability to guide a user along with the pre-selected path is one of the crucial ways which can become a huge differentiator. An effectively designed user interface is an asset of your company that sets your service apart from your competitors. In contrast, a sluggish UI design will frustrate the website user, and they will never return to your website.
7 UI Design Best Practices
You know that UI design matters greatly for your business, but how can you optimize your site? Below we have listed some of the important UI best practices that you should implement to keep your customers engaged with your website;
1. Understand Your Target Audience
As a designer, you must make new decisions by giving importance to users, their needs, goals, and the context in which they use a website or an application. You must design a website keeping the user in mind, not yourself. Create a design that will play with your user's mind. You intend to make the users complete CTA action.
To understand the targeted audience, you must conduct keyword research at every single stage of the design process. Gathering useful data from the user's search point helps to eliminate the guesswork and builds a comprehensive design process.
2. User Interface Accessibility
Accessibility is one of the crucial parts of UI design. Refrain from assuming that the readers are like you and that they will be aware of complete information.
User's with low vision, or other disabilities can face some issues while navigating to the website, while others can't, which will result in a negative user experience. Apart, some users will use screen readers and other accessibility tools to browse the websites or other applications.
Here, you must ensure that all the accessibility features are presented correctly. To get a comprehensive approach, focus on collecting feedback from a wide range of users regarding their experience and interface. This approach can help you to examine the UI's accessibility from different perspectives.
3. Be Consistent
The main reason for a good interface is the solid design process behind it. A good UI design project must reinvent the wheel; instead, it must focus on improving it.
While consistency creates familiarity and usability, it helps the users to get adept at a product's operation and style. A good and consistent user interface helps users easily find the products or services they are looking for.
Users who use your products or services shouldn't re-learn the different representations to achieve the goal.
As like codes have conventions, designs also have some guidelines. For example, Google has "Material Design," and Gojek has "Asphalt."
Just remember that deliberate consistency is the key parameter of a user-friendly UI design.
4. Allow Control To Users
Users should be allowed full control and a moment to explore the website. Brands must avoid making the users feel forced or manipulated. Instead, brands must focus on putting the users in the driving seat.
It can be achieved easily by applying visuals and improving user experiences. Forex; if you have a normal website for your business, then adding suitable navigation buttons like "Proceed," "Go Back," or return to home pages or back arrows will be sufficient to ensure a better user experience.
5. Use A Simple And Classic UI Design
Another important UI element is using a simple and classic design for your website. It's important to give more importance to the business objectives, despite personal satisfaction.
"People often ignore the design that ignores people."
If you think an over-formalist or excessively eye-catching UI design will help you attract more users, then allow yourself to correct it. Adding too many elements and maintaining an over-attractive design will bring only a few positive results.
6. Avoid Irrelevant Elements In UI Design
The user interface shouldn't include elements that are irrelevant or rarely needed. Irrelevant elements add noise to the UI development, and it declines the website's relative visibility. Simplify the user interface by removing unwanted elements or content not needed by a user.
Design the user interface to make your website more relevant and valuable. Carefully examine every element present on your website, and evaluate it depending on the value it delivers to users.
TIP: Follow the "Less is More" approach by avoiding overworking the interface with elements or images.
7. Use Responsive Design
In today's era, mobile usage has surpassed PC usage, and its share in online traffic has been increasing for years and years. Therefore, you need to use a responsive website design, enabling users to read and navigate your website on any device easily.
A website design that is not mobile-friendly may negatively impact the user's mindset. Readers who have to adjust your website on their device may have a poor user experience with your website and will leave your site.
It's important to deliver a positive first impression to users coming to your website for the first time. Creating a highly responsive website design for mobile-first will improve the user's experience and increase the website's traffic.
Designing a user interface requires extensive knowledge along with practical experience. Implementing the tips mentioned above and the guidelines can help you deliver high-quality user interface services. The best UI designers follow these simple principles to create more effective user interfaces and facilitate interactions. If you are searching for a UI design partner to deliver for designing a high-user interface website, then you are at the right place. We at Advology Solution, one of the top-rated web design services in Gurgaon, can help your business to make a separate identity in tough competition. Connect now with our team to understand how we can help you.
You May Also Read: What Is Voice User Interface (VUI) Design?