Now that social media has become a major part of our lives. The promotional dynamics change every day, which is why your marketing strategies also need to pivot. The social media strategy incorporates paid social media ads and boosted posts. With the increased use of social media, influencers have also become an important part of the marketing strategy.
What is an Influencer?
An influencer is someone with the power to affect the purchasing decisions of others. This is possible because of his/her authority, position, knowledge, or a good relationship with his or her audience.
An influencer can also be defined as a person who is known in a distinct niche. Influencers manage to attract bulk engagement on social media websites with the help of their unique content. People become influencers when their following list increases on social media and people start liking their content.
Such individuals are not just marketing tools but rather social relationship assets with which brands can collaborate in order to achieve their marketing objectives.
What are Social Media Influencers?
Over the last decade, there has been a drastic rise in social media growth. It has been the most important part of everyday life. Social media influencers play an important role as thousands of people look up to them. Inevitably people look up to these social media influencers for their knowledge and expert advice. This advice and guidance help people in their decision-making process.
With time such people have managed to build their reputation for their knowledge and expertise in a specific genre. They make regular posts about the topics they have expertise in. These videos/ images are posted on the preferred social media channels and result in generating a large following of enthusiastic followers. It helps engage people who pay close attention to their views. Social media influencers increase a brand’s value and encourage people to buy it.
What Are the Types of Influencers?
Influencers can be segregated on the basis of their followers’ count, type of content, and level of influence. You can also group influencers according to the niche in which they operate. Let’s have a look at the types of influencers.
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On The Basis Of Followers Number
The people with a vast number of followers are known as mega influencers. A mega influencer is estimated to have more than 1 million followers on at least one social media platform. Mega influencers are the ones who have gained popularity offline. These people are as follows, movie stars, sportspeople, musicians, and even reality television stars.
Some major brands can approach these mega influencers for their marketing purposes. Their services will be costly, up to $1 million per post. They will obviously be extremely fussy about with whom they will choose to partner.
These influencers have a little fewer followers as compared to the mega influencers. They are more accessible as influencer marketers. The people with followers in the range between 40,000 and 1 million followers on social media are considered to be macro-influencers.
The individuals who are either B-grade celebrities or the ones who are successful online experts get to the macro-influencers list. Such influencers are likely to be more useful for firms that engage in influencer marketing.
These influencers are the types of individuals who have become known for their knowledge about some specialist niche. They have managed to gain a sizable social media following amongst devotees of that niche. Relationship and interaction is also essential part that determines the influence of an individual, apart from the number of followers.
By Types Of Content
The bloggers and influencers in social media have the most authentic and active participation with their fans. Blogging is increasingly influencing marketing. If famous bloggers mention your brand in a positive light, then it can lead to the audience trying out your product. Many bloggers and influencers have built up sizeable followings, which can help your brand pop out.
Video content is one of the most popular types of content on the internet. Instead of making their own website, most create a channel on YouTube. Brands often collaborate with popular YouTubers and promote their brand name.
The podcast is a relatively recent form of online content. This format is rapidly growing. With high reachability, podcasts have become a crucial part of promotions and advertisements. If you haven’t got an opportunity to listen to a podcast then, do it now!
Social Posts Only
Such influencers usually promote new posts or videos only. They only use social media posts for promotions and other advertisements.
From the above post, it is evident that influencers have gained popularity over the past decade. They are majorly responsible for promoting brands and spreading awareness. Influencers are a part of the marketing tactic. Collaboration with them can result in increased sales and more traffic.