Here today, gone tomorrow, that all but sums up the ever-changing world of search engine optimization. Even the best SEO company will find it difficult to pinpoint one hard and fast rule that captures the essence of SEO. This blog will help you keep up with the SEO trends for 2020 so that you can stay ahead of the competition and build your business:
1. Featured Snippets
One day before the exam, many students are invariably drawn to the smartest kid in the class in search of a short and simple explanation for complex topics. The same logic applies to the popularity of featured snippets, which are short and simple explanations about specific search terms. The unique thing about featured snippets is that since it appears above the first organic result, it allows you to generate traffic even if your website is not on the top spot.
2. Artificial Intelligence
It may be a while before we need to call on John Connor to protect us against some killer artificial intelligence. Still, there is no doubt that AI is one of the most important developments in the technological world. Google AI is designed to learn what makes content relevant and valuable and applies those insights into the ranking process. You can engage the services of the SEO company in your area so that you can understand more about AI and how you can use it to improve your rank.
3. Voice Search Sensation
Our smartphones are basically like the magic lamp from Aladdin, we press a button say what we want and bam, it's right there. Studies suggest that by the year 2020 voice searches will account for half of all internet searches. Many companies offer affordable SEO services that help you to optimize your content so that it is more conversational. Since natural-sounding phrases and questions take precedence over typed queries, you must adapt your website to reflect these trends.
4. Videos are in vogue
Put it down to a general lack of patience or laziness, but netizens prefer to watch a 10-minute video than go through a lengthy written explanation. Let's face it; you wouldn't be reading this if you managed to find a short video about SEO Trends for 2020, especially if that video had a cute presenter. When it comes to academic information or general entertainment, it is clear that millennials prefer online videos as a source of information. It will be worth your while to consult the Digital Marketing company to try and increase your video content and engage more users.
5. Click-through rate and Dwell Time
A crowded store is certainly desirable for your business; however, if the crowd of people does not buy anything, then it sort of defeats the purpose. Getting people to visit your website is only half of the mission; the other half involves getting them to stay. Your click-through rate and dwell time are among the most important ranking factors that you need to look out for. Increased dwell time is a clear indicator that people are satisfied with your website.
6. Focus on Mobile User Experience
To continue with the magic lamp analogy, a website that is not optimized for mobile users is pretty much an empty, dusty old lamp. Most SEO services are bound to include mobile optimization because mobile internet usage far exceeds desktop usage. Mobile UX is fundamental not only because the number of smartphone users has increased; but mainly because search engines have made mobile-friendliness an important ranking factor.
7. Creating Quality Content
The main aim of any search engine is to deliver relevant information to help the user. So you can build the most creative website, run the best PPC campaign or include the most popular keywords, but it will be useless if you do not generate relevant content. You can contact a team of professional content writers to learn how to create quality content that can increase your rank.
8. Improve the User Experience
This one is fairly obvious but worth mentioning nonetheless; if your users find it easy to visit your website and navigate the webpages, they will visit more often. More visits translate to a higher rank, which in turn leads to more sales. Introducing responsive web design, testing and monitoring are some ways you can improve the user experience of your website.
9. Content Quantity Matters
One of the most important factors that define SEO and ranking is relevance. When users search for a term on Google or Bing, they are basically looking for information. Now for your blog, article or webpage to be informative, you need to create content that the user needs; that means comprehensive research and detailed explanations. When creating content, you need to remember that quantity matters because you need the content to be informative.
10. Leverage Influencers
As one of the leading sports personalities in the world, when Virat Kohli says that he likes a particular sports drink, people tend to sit up and take notice. Using social media influencers is a great way to build brand awareness and trust among potential customers. The unique benefit of collaborating with an influencer is that it gives your brand or product a more humane look.
11. Data Protection and User Safety
No matter how hungry you are, you will probably not eat at a restaurant if it is in a rundown building with broken windows and flickering lights, simply because you don't feel safe. Similarly, if users are apprehensive about the security of your website, it is unlikely that they will stay for long, much less make a payment on said website. You need to ensure the most advanced security measure are put in place so that you can protect user privacy when they visit your site.
12. Explore Multiple Search Engines
The usual response to any unknown pieces of information is usually, 'Just Google it!' Even though Google has all but cemented its place as the leading online search engine, it is worth noting that there are many other search engines out there. Whenever you post content on your website, you need to make sure you have a good ranking on all major search-enabled platforms.
Keeping up with the latest SEO trends can get a little taxing. If you want expert advice on how to optimize your content and redesign your website, you can contact the SEO team at Advology Solution for further assistance.