In the modern world, no one can undermine the significance of social media. From its usage in personal life for maintaining social relations to its impact on business, social media has touched upon every aspect of society. Whether you like it or not, social media is soon becoming the major driving force behind the world of marketing and business. In this new world of social media, one wrong post can disturb the major economies of the world. A single influencer tweet or post has the power to derail the entire process of the economy, politics, and everything in between. Such is the power of social media. Similarly, when this tool of social media is carefully and judiciously used, it has the power to transform the world positively. Social Media statistics often point to this new-found dominance.
Is There A Right Time To Post?
While this is an extremely powerful tool when used correctly, you sure do not want to post something that nobody reads. Reaching maximum users and attaining maximum engagement should be your goal. Have you ever wondered if there is a “right” time to tweet? Well, in light of several social media statistics and multiple Twitter analytics, it has been established that there truly is a right time to post on social media (and especially Twitter). Whenever your audience is active, you get the most views and engagement on your content. Twitter marketing is all about capitalizing on that perfect time.
Social media is continuously evolving, and user behaviour is also changing with it. When you post at the times when there is a maximum chance to engage with your audience, you get the most likes, shares, and favourites on your posts and tweets. Well, finding the right time for posting also depends on the kind of industry that you are dealing with. For instance, there would be a different time for those involved with Telecommunications, while for those who are in the Footwear industry, the time would be different. Also, every social media platform has a different optimal time for posting. In the scope of this article, we are going to limit ourselves to studying the optimal time for Twitter marketing.
Best Time To Engage On Twitter According To The Type Of Business
There are different "perfect times to tweet" according to the type of business. For B2B, the best time to publish tweets for B2B brands is between 9 am and 4 pm EST on Mondays and Thursdays. Similarly, for B2C brands, the ideal time is between 12 pm and 1 pm EST on weekdays, especially between Monday to Wednesday.
Which Days Of The Week Are Ideal For Tweeting?
Even though the weekdays are busier, social media traffic is also higher on these weekdays. The reason behind this is that people need an escape from the hustle and bustle of everyday life, so they turn to their phones. The best days for posting are Tuesday, Wednesday, Thursday, and Friday. Out of these, the best day is Wednesday. Based on social media analytics, people are more likely to interact with posts these days and thereby increasing the chance of a loyal following. You might also want to stay off Twitter on weekends, especially on Saturdays, when the chances of engagement are the least.
Best Time To Engage On Twitter
They say early mornings are the best time to get maximum clicks. Evenings and late nights are the best time for total engagement with your tweets. However, in some cases, it has been seen that the most popular times to tweet are usually the opposite of the ideal time to post. Also, it has been observed that the ideal time to post differs across time zones. The time between noon and 1 pm, on average for each time zone, is the most popular time to tweet. The least number of tweets are sent between 3 and 4 am.
The logic behind the most popular time to post could be that at this time, people have the most access to Twitter, and therefore, they are most likely to be connected online. Now the question that arises is, should you be posting at the most popular time? The answer is Yes, but you may also find success posting at non-peak times. If you have audiences across different time zones, you might want to schedule your tweets according to their particular time zone. You could also find their best time through Twitter management tools such as Followerwonk and Crowdfire, etc.
Best Time To Get More Clicks
It has been observed that the time between 2 and 3 am earns the most clicks on average. The highest number of clicks per tweet occurs between 2 am and 4 am, with the clicks peaking between 2 and 3. When it comes to the fewest clicks, they happen in the morning when the tweet volume is particularly high. This time is usually between 9 am and 1 pm.
One important takeaway from this is that the recommended time for maximum clicks is during non-peak hours. Non-peak hours are the best times to get more tweets. However, one thing that you should keep in mind while dealing with an international audience is that a non-peak time in Los Angeles may correspond to a peak time in London or Paris. Therefore, you should tweet accordingly.
Best Time For Retweets And Favorites
Talking about the US, tweets sent at 9 pm there earn the most retweets and favourites on average. It has been seen that the most number of retweets and favourites occur between 8 pm and 11 pm, with the peak coming between 9 and 10 pm. The lowest retweets and favourites occur at 3 am.
In this blog, we have done an in-depth analysis of the best times to post for Twitter marketing. We have also derived certain takeaways from each of these results. This is to look at the logic behind these timings. Social media, without a doubt, has become the driving factor behind businesses these days. Gone are the days when it just used to be a way of connecting with people. Although one can perfectly use social media by themselves, it is advisable to employ the services of a social media agency. While searching for a social media marketing agency in India, one must consider an agency that understands both the nuances of Twitter marketing as well as the goals and objectives of your business.
We at Advology Solution are one such social media marketing agency in India that caters to the business needs of people. From the fine intricacies of Twitter marketing to the use of Twitter management tools and Twitter analytics, we put our best foot forward in this regard. If you need any assistance managing the social media accounts of your firm or business, feel free to reach out to us. We offer the best possible customized solutions at exceptional prices. Call us or send us a mail at [email protected].
Frequently Asked Questions
1. Does the time of the tweeting matter?
Yes, tweeting time is important. You must tweet during peak hours so that you get the maximum engagement.
2. What are the peak hours on Twitter?
The highest volume of tweets is recorded between 11 am and 1 pm. It peaks between noon and 1 pm. The least number of tweets are sent between 3 am and 4 am.
3. At what time should one post on Twitter?
According to Hootsuite, a Twitter management tool, the best time to post on Twitter is early in the morning on Weekdays, ideally at 8 am.
4. What is the ideal number of tweets in a single day?
If you want the maximum engagement per tweet, you should aim for 1-5 tweets per day. However, if you desire more engagement than this, then you can also increase the number of tweets in a single day.
5. Does retweeting help in getting followers?
Yes, retweeting can help increase overall engagement. Retweets see greater impression rates than the original post, which means an increased number of opportunities for users to interact with your tweet. If an influencer retweets your tweet, you will see a major increase in the overall reach and engagement of your tweet.
Suggestion Reading: Tips For Increasing Your Organic Reach On Social Media