Google Web Story is a new form of content specifically designed to serve short and informative content. Google Web Stories are targeted to users who might be on public transportation or have idle free time and want to consume useful content, but not in a long-form article.
Developers at Google Web Story describe it as; "Web stories are the web-based version of the popular "stories" format that blends video, images, audio, animation, and content for creating a dynamic user experience."
As a content creator, "stories" became popular on social media platforms like Facebook, Instagram, and Snapchat. These are visual posts and may often appear as slides representing a short story or something.
Web story is a content promotion technique, just like video or podcasting content are considered independent channels for grabbing more organic traffic and advertising revenue.
Benefits Of Google Web Story For Your Website
Google Web Story is a great way to increase the prominent visibility of a website through different search engine platforms.
As Google continues to dominate the search engine market, it has become the primer spot for getting discovered, meeting intent with a product, and serious websites actual adoption is inevitable.
You might consider Google Web Story as an Instagram story, but these are much more different than other social media platform stories.
1. Control Over Google Web Story
Google Web Story allow full control to the users, and they can easily manage the code and host them on their websites.
These are much more different from the stories hosted on social media platforms such as Instagram, or Snapchat, where the online content is highly dependable on these platforms.
2. Better Reach
Google shows web stories on a larger platform, and you can easily reach anyone in the world apart from your followers, which is the main drawback of other platforms.
Apart from this, web stories are not just an extension of the website; publishers can freely re-use them as per their needs and share them in newsletters, social media links, or other landing/home pages.
3. Easy To Customize
Google Web Story is built for using the web stories AMP documentation. It has the evident flexibility for controlling and managing each pixel and making them fit as per your brand guidelines easily.
How To Create Google Web Stories?
Creating Google Web Stories is not a difficult task. There are some simple and easy steps that you have to follow step-by-step to get it done.
Step 1. Select A Visual Editor
The first step for creating Google Web Stories is selecting/choosing a visual editor. A Google webstory consists of several panels similar to pages that a user swipes from one to the next. Every panel includes short text, images, and even a descriptive video.
The visual editor is the online software or plug-in that helps publishers to create web stories. It includes a graphic user interface that permits the publisher to design each panel of the web story.
Step 2. Outline The Story
Google suggests creating an outline of the story that shows what will be included in each panel of the Google webstory. Try creating a narration of the story. Google has created a storyboard script template for using it as a draft for your web story narrative.
Each story has a beginning, middle part, and end, and it can also have an epilogue to provide a summary for wrapping up the narration.
The important point is that you must focus on crafting web stories like a story with a good beginning and an end.
Step 3. Search For The Visual Assets
Once you have created the narration of the story, the next step involves creating images and videos that will be used within the web story. You must ensure the web stories format is vertical, like the mobile's screen.
Step 4. Draft The Web Story
Google highly recommends using pre-created templates, which visual editors provide. As a publisher gains experience, they can branch out and create unique and appealing templates to incorporate any website branding and visual identity.
Step 5. Finalize And Publish Web Story
Once you have finalized the web story, then it's time to make it publish. Here, you must check that the story renders appropriately for different devices with Google Chrome developer tools and check if Google can index your story through the sitemaps reporting and URL inspection tool.
Now, it's time to make the story go viral on the internet. All the roadblocks are now cleared, and now you can go ahead to publish the web story.
SEO Checklist For Ranking Google Web Story
Some of the key SEO factors that you must remember or implement while creating Google Web Story are as follows;
- Make sure to add metadata to all the elements of your web story, as it communicates directly with the search engines, and helps in discovering the features faster. You can easily optimize this by following the AMP metadata guidelines.
- Web stories are the pages on your website, and if you want them to be self-canonical, then each web site story should have its link, rel= "canonical."
- Stories title length must be less than 90 characters.
- Web stories must have AMP-structured data.
- Ensure to provide alt text to all images to improve discoverability and add subtitles to the video.
Tips For Creating The Best Google Web Story
Some of the best practices that you must follow while creating Google Web Story are as follows;
1. Focus On Storytelling
Google Web Story is meant to be video-first. You can create a narrative throughout the story using images, audio, and animations. You can also include text in the story, but ensure it is less than 280 characters or between 40-70 words per page.
2. Add Engaging Elements
Web stories are meant to be interactive, appealing, and engaging for users. Therefore, you must focus on including engaging and appealing elements in your web stories.
An excellent way to do that is to maintain multiple web site story pages so that you can capture better viewer attention and can create some exciting factors to make them tap and learn more. Including CTAs, links to different pages, or polls are some other ways to increase viewers' interactions with your web stories.
3. Add Your Brand Identity
High-quality web stories appear at the top of Search Engine Result Pages (SERPs) and Google Discover. Here, you can create a positive advantage for your website by including brand elements in the stories so the audience can know about you.
4. Only Create AMP Valid Stories
As web stories work with the AMP framework, you must ensure that it has to be AMP valid. We also recommend using various testing tools throughout the entire process so that you can do your 100% to make the stories appear on the web.
5. Don't Forget To Maintain Google's Standards
As we already described, web stories are your website's listed pages; therefore, you must be mindful of implementing best SEO practices. It will help to index the content faster and make your website ready to appear on SERPs.
Google Web Story are visual storytelling mediums allowing users to deliver content in different formats, such as audio, images, and short-form videos. These are easy to load, immersive, and can be connected easily with a wider range of audiences.
You can contact our marketing experts to achieve the best results with Google Web Story. We at Advology Solution is one of the top-rated digital marketing companies. Browse a digital marketing agency near me and choose us for web services. We deliver end-to-end high-quality marketing services to our clients. Our marketing experts will combine Google Web Story with Google Ads to drive more traffic to your website, leading to more revenue and sales.
Frequently Asked Questions
1. Does Google Web Story is free of cost?
Newsroom Artificial Intelligence allows users to create Google Web Story with the help of many available features and benefits without any charges. You can embed stories in your website for free and can easily list the stories on Google.
2. Can Google Web Stories be monetized?
You can easily display online ads on Google Web Stories to monetize your website. For that, there are two ways, i.e., an affiliate program or Google AdSense. You can add the partners' links or products to your stories through an affiliate program. Whereas, for Google AdSense, you can check out Google's guide related to AMP stories monetization.
3. Is it worth creating Google Web Story for your website?
Creating Google Web Story is quite a simple and cost-effective process, but its benefits are unbeatable. These are more engaging, immersive, and easy to load. It also appears on different Google platforms, which helps connect with a wider audience.
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