If you think you have fully figured what search engine optimization is and how it is done, then there comes the new term in the SEO market. And it is semantic SEO.
Once upon a time, doing SEO was much simpler. It was like picking the keyword phrase and then using this phrase in the title, subtitle, and in between the post. But after the introduction of Rank Brain in 2015, the story of SEO changed.
Suddenly Google turned into the semantic search engine from just a simple search engine. Now it can truly understand the content of the page and can match it with the search intent. It is like web searchers have some queries and Google with the help semantic search finds the most relevant content that can answer your query.
What is Semantic SEO?
Semantic SEO is all about the topics and their intriguing relationship. It is basically about satisfying the search intent of the user. The main goal of the semantic SEO is to search for the relevant content that can answer the specific search intent of the visitor.
Impact of Semantic SEO in the Content Creation
If you use the keyword tool for the semantic SEO, then it will be like playing with the knife during a gunfight. Here in this blog, we look for the two approaches of SEO that can be used in the creation of high-quality content.
The first methods use the Market Muse Suite, where artificial intelligence and natural language processing can create a knowledge graph for any topic. In the second method, free or inexpensive tools are used for producing the results that may not have good quality.
One should think beyond the keyword by focusing on the topic while writing the semantic web. One should follow these steps:
✔ Researching about the important subtopic that can be included in your content can help in improving the ranking.
✔ By analyzing the competition, you can know about the gaps that are there in the content.
✔ You need to answer every question that is asked by your audience.
✔ The use of the best internal links will help search engines and readers to find the content.
Step-by-step Guide to Optimize the Content for Semantic SEO
There are four steps in this process where content is optimized for the semantic SEO, and that is:
✔ Research the Related Topic Semantically
You can use Market Muse Research or other apps to search for all the related topics. It will give you a clear picture of what is important for covering the topic thoroughly. There are various other alternatives that you can use besides the Market Muse.
You can enter the topic on Google, and then it will give you the list of all the topics related to the search intent. Copy those searches on your notepad as you will require them later.
By using the LSI or latent semantic indexing software, you can produce a set of related keywords. More robust or latest ways of topic modeling are used so that there is no limitation. These are not enough for creating something that is of high quality.
✔ Evaluate the Content Gaps
By using Market Muse, you can discover the content gaps by analyzing the competition within 40 seconds. You must know that determining the content gaps will be useful for the ranking of the content.
For creating the great content that ranks higher in search engines requires more time to write. You have to manually check all the top competitive pages to make the list of all the topics that are covered by each one of them.
✔ Search for the Question
If you want to ensure that your content has satisfied the search intent of the user, then you should answer the question of your readers. However, first, you have to find those questions, and for that, you can take the help of Market Muse to make a list of questions related to the topic.
It is good for the ranking of your content if you answer those questions too, which has been answered in the competitive post. You can even use the free tools like Answer the Public for relying on creating the unique mapping of the questions.
You can modify the topic slightly so that you can get a good result about the questions that people are asking. You can even use these tools for getting suggestions about the long-tail keywords.
You should know that now the search engine optimization is not about using different hacks, but it is about creating the values. Find all those questions that are asked by people; generally, you need them to answer these questions precisely.
✔ Determine the Internal Link
Market Muse will take only 90 seconds for returning the dozens of link suggestions that will match the anchor text relevant for your post. If you are thinking about another way to do it, then yes there are other means to do it. However, it will take a few minutes to complete the search.
You need to review all the subtopics that you have found in step one and then identify the essential ones. Now conduct the search on Google and the result that will return will be the most relevant one.
One must repeat this project for each of the anchor text of your post. By linking this post with these links using the semantic keyword will help the search engine to find the relationship between various posts.
In the age of semantic SEO, on-page SEO optimization has become more complicated. Keyword stuffing is not helpful in the ranking of the content in the organic search. Your content can do well when you have covered all the related topics and answered all the questions asked by the user in the blog. If you want to do this manually, then it will be too much for you, and it will not have a large scale impact. If you want SEO to win then, you can use the topic modeling during the redesigning of the site.