The process to achieve the higher search engine ranking by optimizing the crawling and indexing of the website is called as technical SEO. In simple words, it is the part of on-page SEO that focuses mainly on improving the elements of your website to achieve a higher ranking. It improves the technical part of the website, which includes crawling, indexing, site speed, sitemaps, site structure, mobile optimization, SSL certificates, canonical URLs, image optimization, internal and externals links.
Since you know what technical SEO is, then you need to know the tips which can help you in improving the technical SEO of your website. You can go through this blog to learn about those tips, or you can get in touch with the digital marketing agency to help you do the technical SEO of your website.
1. Make Your Website Mobile- Friendly
This is one of the most basic tips to improve the technical SEO of your website. You need to be sure that your website is mobile-friendly so that it can run fine on all the Smartphone devices. You can check the mobile-friendliness of your website by using the following tools like Google’s Mobile-Friendly Test, Bing’s Mobile Friendliness Test Tool, and Hubspot’s Website Grader.
2. Website Speed
If your site is taking time to load then, Google can charge a penalty on your website. You can increase the site of your speed by optimizing the images used in the site, enabling the browser caching, and reduced the response time of the server. You can even use the Content Delivery System or enable the compression on your website for increasing the site speed.
3. Optimize the Internal Links of Website
The internal link is the hyperlink that will take you to another page of the same website. The internal links play an essential role in helping the search engines in understanding your website information hierarchy and establish the SEO-friendly site architecture of your website. You can optimize the internal links of your website by using anchor text in the form of descriptive keywords.
4. Optimize the XML Sitemap
Sitemaps are essential for your website as it will help Google to search and index your website. Creating the XML sitemap is easy if you are using WordPress as you can generate the sitemap by using Google XML Sitemaps or Yoast and other free WordPress plugins. After the creation of the sitemaps, you can submit it to Google by using Google Search Control.
5. Perform Site Audits to Fix the Site Errors
The on-page SEO issues faced by your site can affect the ranking of your website; that is why it is essential to run the technical SEO audit weekly. You can perform the site audit by using tools like SEMrush and Moz. If you are using SEMrush for the auditing of your site, then it will scan your entire website and check for the warnings, issues, and errors that are there. Then it will provide you with the suggestion that can be used for fixing all these site errors.
6. Include Canonical URLs
You have first to delete the entire duplicate content that is there on your website; moreover, you can use SEMrush tool for scanning and fixing the duplicate content. You can use the canonical URLs when you are copying the blog post from one site to another. These come handy to you when you have the eCommerce website that has a large number of identical pages. Use the “canonical tag” to set up the canonical URL for avoiding duplicate content.
7. Use the Main Keywords in the Image Alt Text
You have to use the image file name and the image alternative text so that Google can understand what is the image about, as it cannot see what’s in the image. You can describe the function and appearance of the image on your website by using Alt text in the HTML code. You can keep the alt text descriptive by using the main keyword that you are focusing on; however, don’t stuff with lots of keywords.
8. Fix the Crawl Errors
You have to check the Google Search control weekly for the crawl error and then try to fix them properly. Crawl errors affect the performance of the website and hurt the ranking of the website. You have to check the robots.txt file to see that you are not blocking any relevant pages.
9. Install the SSL Certificate
SSL Certificates of your website not only enhance the security of your website but also helps in the SEO. You can get the SSL certificate from various web hosting services and then implement them on your website. Use the SSL certificate from the Namecheap as it is the most reliable among others.
This blog will help you in improving the technical SEO of your website; however, you can also avail of the SEO services from any renowned company to make your task easy.