Beyond Scrolling, Start Selling With Advanced Twitter Search
Twitter, now known as “X”, is something beyond a social media platform, it's now also a marketing tool if utilized with smart and correct strategies. For businesses like yours, running a successful social media platform is not only about posting good content, but it’s more about finding the audience and leading to conversations that matter. Here, businesses must make the best use of Twitter search, which is one of the most underutilized tools of the digital suite.
You must be wondering how, aren’t you? Well, in today’s competitive business arena, being active on social media is increasingly crucial. Twitter feels like a bustling marketplace; noisy, crowded, and constantly shifting. However, hidden beneath the chatter lies a powerful tool many businesses overlook: Twitter search.
Twitter Search For Businesses
People often wonder how Twitter Search supercharges businesses in the current market. Brands need to zoom in on real-time conversations, customer needs, and engaging trends. With the right search strategies, businesses can turn casual tweets into insights, leads, and meaningful relationships.
Twitter can power up businesses, irrespective of being small, medium, or a well-established enterprise. From offering real-time engagement with customers, targeted advertising, and community building, this platform acts as a marketing tool in numerous aspects. Entrepreneurs can on using Twitter platform can expect:
- More brand recognition among the niche audience and competitors.
- Better website traffic for both the potential and target audience.
- Instant customer service and response to comments/queries from the customers.
- Valuable market insights through direct conversations and continuous monitoring of trends.
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Types Of Twitter Search - More Than Hashtags
Currently known as “X”, the Twitter platform typically has two types of searches: basic keyword/hashtag searches and powerful advanced Search Twitter. Precisely, it uses filters for accounts, words, dates, engagement levels, and languages.
However, to spot tweets by specific actions, content types (links, media, and replies), or user verification status, special search operators must be used. It includes from:, to:, since:, until:, and -filter:. Now, let’s specifically discuss these types:
What Are The Fundamentals Of Basic X Twitter Search?
Generally, the basic X Twitter search is the common and conventional search bar feature that users or business professionals can utilize for simple keyword, username, or hashtag #Twitter search queries.
The major perk of using the basic search bar is getting quick and broad results. It immediately gauges public sentiments in real-time and trending topics of the town, which are relevant to your specific brand or industry. And the result is, you really get to know about what your target audience is looking for, along with their evolving interests.
The fundamentals include:
- Keywords to check out and go through the related posts.
- Hashtags to look for the real conversations related to the specific subjects of your industry.
- Usernames/handles for precisely finding people or brands.
- Trending topics to keep monitoring what’s popular in the news, entertainment, sports, or political industry. Often, it helps businesses go for respective analysis.
About Twitter Advanced Search
Twitter advanced search is like a secret entrance into the platform’s disguised dome, where old or almost forgotten conversations, niche topics, and buried insights wait to be rediscovered.
With the right filters, hashtags, and phrases, it feels less like scrolling a feed and more like conducting digital archaeology. Even one query can turn diffuse tweets into a story, but for those who only know how to find and make it their marketing strategy.
Its fundamentals include:
- Exact phrases/words to identify the most relevant and related posts.
- Twitter accounts to check for the specific users.
- Replies or mentions from the specific accounts.
- Hashtags for searching related and exact posts.
- Specific date range to find Twitter search history or exact comments from a particular era.
- Replies, links, or mentions to get the original posts, comments, or both.
- Language to get the post in a specific language that relates to your industry type.
Why Are Businesses Taking A Shift To Basic/Advanced Search On Twitter?
As discussed above, Twitter search has become more than just a search bar. Transforming from a typical social feed into a powerful and targeted marketing engine, this platform is helping businesses with better lead generation, market analysis, competitive intelligence, and reputation management. Now, let’s have a look at the factors given below to learn how basic plus advanced search on Twitter can help a brand or business:
1.Hear Your Customers Before They Call For You!
People tweet their thoughts/emotions/desires unfiltered, which indicates no survey is needed. By searching keywords related to your industry, businesses can spot pain points in real time.
Let’s explain it with a scenario: A bakery business owner may find someone tweeting, “I wish I could find good gluten-free cupcakes”. Here, the bakery can identify the product idea or potential customers.
2. Keep Monitoring Your Customers!
Twitter search, be it basic or advanced, lets companies quietly and briefly look into the competitor reactions, product launches, or customer complaints. It just allows professionals to do smart and competitive analysis.
It’s more about being at the back of the room during your competitor’s strategy meeting. Here, the prominent social listening tools, such as tracking of keywords, mentions, and hashtags using AI automation, help monitor the customers in real-time.
3. Discover Trends Before They Become Trends
Whether it’s a shift in customer behaviour or a niche topic that is suddenly catching fire, Twitter’s live pulse gives businesses a head start. Through the sophisticated, real-time, and algorithmic market analysis of users’ activity based on the conversations, professionals can discover emerging trends.
Spotting the easy signals can help brands pivot, innovate, or engage before the rest of the market wakes up, and advanced search on Twitter is a pro at doing that. It spotlights more on immediacy within a short time span, algorithmic filtering, real-time data processing, and user-behaviour analysis to catch the trends before they turn into popular headlines.
4. Engage In Conversations That Truly Matter
By correctly utilizing the hashtags, mentions, and cutting-edge filters, businesses can jump into conversations already occurring around their services or products. Well, that’s not promoting; it’s more about entering into the community, making trust, and letting customers know that you’re hearing them.
Today’s “X” platform is fostering conversations that truly matter by leveraging its unique features like advanced video and image search Twitter, etc. By smartly utilizing such features, brands or companies can conduct analysis on real-time conversations, community building, and in-depth storytelling.
5. Identify Leads Hiding In Plain Sight
People highly prefer the Twitter platform to express their intent. You must have noticed tweets based on “looking for” queries. For instance, if an individual tweets “Anyone know a good landscape designer?” or “Looking for an architect that doesn’t cost my whole pocket”. Such tweets or queries help brands quickly recognise the opportunities of conveying their services to prospective customers.
An immediate search can turn these into opportunities, letting businesses offer relevant solutions precisely when customers need them or are looking for the same.
What Are The Key Features Of The Twitter “X” Platform?
With around 368 million monthly active users, the Twitter “X” platform has now become one of the most powerful and compelling social media platforms, trusted by millions. Through this massive arena, both the emerging plus well-established brands are developing leads.
Here, the good news is that not just customer-facing businesses, but the B2B ones as well can make the best out of it. Now the question is how the Twitter search page is so effective for businesses in leading conversations. So, these are the features that actually work for brands and businesses:
Location Spotlight
One of the underutilized features, Location Spotlight, is effective for businesses, irrespective of size and industry type. This feature allows businesses to display their correct company address, working hours, and contact details within their respective Twitter bio. Eventually, it enables visitors or customers to easily get in touch with them (whenever needed).
Scheduled Posts
Want to tweet on the weekend, but ready with the post today only? At such times, you can schedule your posts! Often, one is ready with some amazing ideas or good content, but waits for the right time. For such Twitter users, scheduling a post could be a helpful feature directly from Twitter, neglecting the need for any other third-party application.
Edit Button
For all the Twitter “X” users, the edit button is helpful in sculpting their tweets, bringing clarity and conveying the accurate message to the target audience. No doubt, typos, missed tags, or sentences that may convey the wrong message are common while tweeting. Using the Edit option, one can go back and fix the same.
Image Search Feature
For those who are looking for photos and visuals, the Image search Twitter feature is the most appropriate tool. It allows users to get the exact visuals using the right keywords, hashtags, and advanced filters, making it much easier for professionals to identify relevant pictures, videos, or memes within the results.
Live Tweets
What’s trending in the town has always been a curious topic for brands to stay updated in the marketing industry. But what’s the quickest way to gauge these trends? Well, that’s the Live Tweets feature. Whenever a user tweets their intents/reactions to any specific event or happening, that’s the time brands can catch the trend and put efforts to align their marketing strategy accordingly.
It’s advised to create your own hashtag along with the related posts for that specific event, targeting their audience.
Videos, Photos, Gifts, And Polls
To grab the attention of users in the crowded feeds, you must include videos, photos, gifts, and polls within your Twitter posts. Visuals significantly boost engagement, such as likes, retweets, and clicks, as they make messages more memorable and highly visible to convey the message in a better way.
Twitter search video, image, GIFs, or photos feature lets businesses do competitor analysis, generate good leads, understand customers’ pain-points, and have real conversations for engagement. Just by using the right keywords, hashtags, adding videos, and filters as per the media type, one can make the most out of it.
Twitter Spaces
Have you thought about live audio conversations on Twitter? For better customer support, an expert panel, fostering real conversations, and publishing product demos, you must go for the Twitter audio (now known as Spaces).
This feature works well by acting as a real-time audio chat room, providing a space where brands like yours can host live podcasts, discussions, and attend Q&A rounds. Such events help businesses directly engage with audiences, build community, and gather feedback from customers.
Twitter’s Mobile Features
From offering perks of real-time updates, personalized feeds, rapid posting with text, images, GIFs, videos, polls, and locations to making it easier for the business to monitor the trends and engagement, Twitter’s mobile features are enormously helpful.
Considering users’ comfort and flexibility, these days, every business has an integrated mobile application. Here, one of the most advantageous Twitter advanced search mobile features is the Twitter ads, which allows you to target your audience by running ads that influence the audience for app downloads.
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How Twitter Advance Search Helps Align Your Business With Customers’ Voice?
As we have discussed a lot on how effective Twitter is for businesses, now let’s have a quick discussion on how the X search Twitter option helps you run beyond the mass market, personalizing your outreach within the business industry. Below, we have given a breakdown of the ways in which Twitter allows personalization:
#1: High-Value Lead Generation
The advanced search filters of the “X” platform help brands find potential customers who are actively searching or tweeting their need for any specific products or services. For example, if anyone is searching for “can anyone recommend a good tutor?” or “I am looking for a fully furnished apartment,” businesses of the related industry can target and engage with such prospects.
#2: Market Analysis With Audience Insights
The search feature of the Twitter platform helps businesses tune in to their audience’s voice through thorough market analysis with deeper audience insights. It works by analysing the types of content users share, along with the utilization of hashtags, and the sentiments in their tweets. We can understand this with an example, as someone is “searching for good-quality copper bottles with an engraved name”. Alongside, they can also add their feedback if they are already using the “copper bottles”.
Here, in case of the negative feedback, businesses can gain valuable insights into the audience preferences and their pain points, and that too in real-time. Moreover, it helps refine your marketing strategies as per the emerging trends and audience preferences.
#3: Better Customer Service
Twitter advance search function enables brands to track mentions of their products, names, and accounts without even being tagged with @username. With this, businesses can enable personalized responses to customers’ queries, complaints, or concerns. It eventually helps in building trust among the customers and brand loyalty.
#4: Competitor And Conversation Analysis
Twitter significantly helps marketers track the conversations around their target audience and competitors to know what the buzz is in the market related to their product/service type. The real-time monitoring of the competitor’s campaigns, product feedback, and customer concerns allows a business professional to make strategies accordingly.
Often, crises happen! At such times, an entrepreneur can identify and analyze their competitor’s weaknesses and downfalls. Accordingly, they can create their own “personalized” strategies with tailored messaging to the audience as a better alternative.
#5: Localized Targeting
X Twitter search, precisely the advanced search, is also majorly known for helping businesses with localized targeting. But how? It smartly enables users and advertisers to refine content and users on specific location-related signals and geographical baselines.
Twitter’s basic search filter has a “near you” filter, which helps users find the products/services/outlets near them, within their local areas. This filter typically uses your device’s IP address, GPS (if enabled), and the required account settings for the most relevant tweets and results. Let’s take a scenario, if a user tweets, “the best beautician near me,” the local salons or beauticians can effectively monitor the conversations.
Twitter Search - Your Marketing Tool
The bottom line says that the Twitter search is not just a tool, it’s a treasure hunt. Here, each search is a clue, each filter a map, and every result is a possibility. Business owners who explore Twitter search with curiosity often find insight they didn’t even know they needed. So, if you’re also ready to use Twitter “X” as your upper hand marketing tool, connect with Advology Solution. Our social media marketing experts are there to help you with all the essentials.
Frequently Asked Questions
Can I Use Twitter Search Without An Account?
No, users without an account are not allowed to access the X Twitter Search. You need an activated X Twitter account to continue utilizing this massive platform as per your requirements.
What Is The Twitter Search Advanced Feature?
One of the effective features of Twitter (now X) is the Advanced search feature, which allows users to identify specific tweets or posts using detailed filters. This search feature helps brands identify the required Twitter content by date, location, language, phrases, and hashtags.
How Does Advanced Search Twitter Help My Business?
Twitter advanced search feature allows brands to get the exact tweet results/posts. Beyond this, it helps you get customer complaints or queries about your brand, competitor activity, and trending topics in your niche.
What Filters Are Available For The Advanced Twitter Search Page?
Within Twitter’s advanced search feature, you get filters for words and phrases, accounts, location (near you), and dates.
